Google’s E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a concept that has been gaining attention in the SEO world.
It’s not a ranking factor of Google’s search algorithm but a component of Google’s Search Quality Rater Guidelines.
Google’s E-E-A-T and its Importance
The New “E” in E-E-A-T
In December 2022, Google added “E” to the popular E-A-T acronym, making it E-E-A-T.
The new “E” stands for “Experience”, indicating that Google values firsthand or life experience on the topic a page is about.
This indicates that Google will give more value to an article about “fixing faucet leaks” that was written by a practising plumber compared to an article with the same topic but written by someone who copied and rewritten an article about it.
Why E-E-A-T is Important?
The addition of “experience” means that Google tends to “reward” pages where the author has experienced the topic they are writing about.
For example, if an author writes an iPhone review, they should have used the product. This implies that searchers want to know first-hand information before they decide to purchase something or use a certain service.
Trust in E-E-A-T
In addition to adding experience as a factor, Google is placing renewed emphasis on trust.
Trust is the most critical component of E-E-A-T, Google says, “because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.”
Evaluating E-E-A-T
Google’s Search Quality Rater Guidelines have multiple chapters evaluating E-E-A-T, from a high to a low level. If you’re following Google’s guidance regarding E-E-A-T up to this point, you’re well on your way to building the level of trust Google’s quality raters are looking for.
In conclusion, E-E-A-T is a crucial concept in SEO that emphasizes the importance of experience, expertise, authoritativeness, and trustworthiness in content creation.
By understanding and implementing E-E-A-T, content creators can improve their SEO performance and provide more valuable and trustworthy content to their audience.
is a professional SEO specialist and a digital marketer. He also happens to be an accomplished content writer, website designer and digital strategist. Vicente’s clients love him for his unwavering dedication to their success, as well as his witty, intelligent demeanor. When he’s not helping businesses achieve their online marketing goals, Vicente can be found reading up on the latest SEO trends or spending time with his two sons.
